January 23, 2023

How hybrid mail can help SMEs

It can be challenging to have the funds to engage a full-time marketing team to help you expand your firm as a small or medium-sized enterprise (SME). Nevertheless, it doesn’t mean that you can’t use a direct mail marketing solution to add a professional touch. One of the best methods for small businesses to stay on top of direct mail trends without going over budget is through hybrid mail.


What is hybrid mail?

Hybrid mail is a type of mailing service, which mixes conventional mail delivery with electronic communication. Usually, it entails using a digital platform, such a website or app, that enables users to generate and send physical mail items, like letters and postcards, from their computer or mobile device. The mail items are subsequently printed and delivered to the correct recipients via the regular postal service.


For people and businesses who want to send physical mail but don’t want to go to the post office or buy stamps, hybrid mail can be useful. It can also save money because users can frequently get postal products at bulk prices and save money by not having to buy materials like envelopes. Some hybrid mail systems additionally provide extra capabilities, like the ability to plan delivery for a specified time or date and track the status of mail items.


What is an SME?

Small and medium-sized enterprises, or SMEs, are companies with a manageable workforce and revenue. A company that is smaller than a large corporation but larger than a microenterprise is often referred to as a SME, however the precise definition varies depending on the nation or location. A company with fewer than 500 people is typically regarded as a SME in the United States, for instance. A company is considered a SME in the European Union if it has fewer than 250 employees, a yearly revenue of under €50 million, and a balance sheet total of under €43 million. SMEs play a significant role in the economy of many nations since they frequently generate employment, innovation, and economic growth.


How can hybrid mail help SMEs?

Hybrid mail can be extremely useful to all types of businesses, especially in their marketing campaigns. Hybrid mail can be perfect for small and medium-sized enterprises (SMEs) because it can help them save time and money while still being able to send physical mail to their customers and clients. Some specific ways that hybrid mail can help SMEs include:

  • Convenience: With hybrid mail, you can prepare and send real mail items without stopping by a post office or buying stamps from your computer or mobile device. For people or businesses who want to send letters frequently, this can be extremely helpful.
  • Cost-effectiveness: Hybrid mail providers frequently give postal items bulk discounts, which can make them more affordable than conventional mail. By employing a hybrid mail service, you may also save money on consumables such as envelopes.
  • Efficiency: Due to the simplicity and speed with which mail items may be created and sent from a single platform, hybrid mail may be more effective than traditional mail. Businesses who frequently send out big volumes of mail may find this to be extremely helpful.
  • Customisation: You can add logos, artwork, or unique notes to your mail items using many hybrid mail services. This could be a helpful technique to market your company or develop more potent marketing collateral.
  • Tracking: Some hybrid mail providers provide tracking capabilities that let you keep track of your mail’s progress and make sure it gets to the right person.
  • Scheduling: For businesses that need to send mail on a regular basis, several hybrid mail systems let you arrange delivery of your mail items for a specific time or day. This provides optimum delivery effectiveness and to target segmented groups at the right time.
  • Connecting: Hybrid mail and effective communications allow for a connection to be grown and nurtured between the business and customers. This can gain loyalty as well as draw in new prospects.


Is communication important for SMEs?

Yes, SMEs must communicate effectively . Every business needs effective communication to run smoothly and be successful no matter the sector, from finance to healthcare, but SMEs in particular need it because they frequently have smaller teams and fewer resources. In a SME, effective communication may ensure that everyone is on the same page, that work is accomplished promptly and effectively, and that issues are immediately identified. Additionally, it can promote a positive workplace atmosphere and trust-building. Additionally, developing and maintaining relationships with consumers, clients, suppliers, and other stakeholders depends on efficient communication. You can solidify these bonds and build a good name for your company by communicating in a straightforward and consistent manner.



A full-time marketing team to assist you in expanding your company is probably not something easily affordable as a small or medium-sized organisation (SME). When it comes to direct mail marketing, though, that doesn’t mean you can’t obtain the expert touch from an agency. For small businesses, hybrid mail is one of the best methods to stay on top of direct mail trends without going over budget.


Do you want to boost your business with hybrid mail?

Do you want to grow your small-to medium-sized business? Perhaps our mail solution can be of assistance. You can save time, money, and the environment by using our services to transmit mail and other documents in an effective and affordable manner. You may send mail and documents with ease from any location at any time using our hybrid mail solutions, and you can also keep track of the progress of your delivery. Therefore, take into account trying our hybrid mail solutions if you want to improve your SME and streamline your mail and document management process today. Contact us for more information.

A list of how hybrid mail helps SMEs